Do you understand the Psychology of Sales?

  • The neuroscience that drives consumer behaviour
  • The messaging that intrigues the passive viewer to click on an advert
  • An onsite prospect to act
  • And a customer to form long term brand loyalty…

Learn the secrets I used to become one the worlds largest paid media specialists; profitably transforming businesses spending $1000’s to $100,000’s per day.

Intrigued? Find out more

What I do / Services

I combine my background in psychology with 18+ years’ experience managing Growth for Fortune 500 and multi-million dollar start-ups to drive large scale customer acquisition and sales.

I achieve this through 3 service offerings:

At the core of each service is a fundamental understanding of what governs and drives human behaviour.

  • How to tap into our reward pathway to drive actions
  • How to prod the major dopamine centres of the brain to illicit desire,
  • How to create strong adverts that thrill and excite, seeding strong craving for your offers.

How I do it / Art Meets Science

With more than half a billion dollars spent leading programmatic trading desks across the major platforms and exchanges I’ve perfected the art of hyper scaling online sales growth.

Using behavioural science and my experience working with thousands of telemarketing reps across the globe; I build profitable telemarketing divisions by working with existing teams or providing my own trained staff.

Need additional Growth but not sure where to start? Many businesses don’t have $100’s of thousands of dollars to hire top tier Growth CMO’s. And larger businesses frequently have Chief Growth Officers that are time poor, juggling multiple competing requirements.

For this reason I’ve developed a ’30 day’ new client Growth Offer for both mid-size and large scale clients alike; to help you digitise and drive online sales growth.

Media Buying 

I teach and provide access to my Meta, TikTok & Google Media Buyers that:

  • Profitably spend upwards of $200,000 / day on single niches.

I develop technology solutions that:

  • Automate programmatic media buys; enabling you to outbid and out optimise competitors faster and more efficiently than ever before; 24/7 around the clock. 
  • Remove human error, expensive staffing and deliver unmanageable scale. 
  • Quickly and efficiently drive $1000’s each day in additional savings and revenue.
  • Boost UX and checkout sales with seamless one click purchase funnels.
  • Integrate disparate stacks; automating communication sequences across email, messenger and sms. This provides immersive welcome, abandoned cart and re-engagement touch points that improve customer experience and sales.

I develop creative solutions that:

  • Help in-house creative teams produce engaging content for large scale media buys. I educate on how adservers respond to low engagement creative and the affect this has on account health and price. (Yes price, you can actually pay more than your competitors to advertise to the same audience!)
  • I work with your team to efficiently deliver large quantity, high performance ads that provide cut through, obtain high CTR and convert.
  • I also provide access to my network of creative partners that understand advertising geared for newer viral ad platforms (TVC, Facebook, Instagram and TikTok) that captures attention, peak curiosity and compel prospects to act.

Just a few of the platforms I’m familiar with:

Facebook, Instagram, Snapchat, Tiktok, Google Adwords, DCM, DBM, AppNexus, Criteo, LinkedIn, TubeMogul, Adap.Tv, InMobi, Brandscreen, AAM (DMP), PMP plus preferred deals across publisher networks, exchanges, major affiliate networks; and more.

Ready to super scale your online sales?

Telemarketing

  • With existing call teams I improve their customer communication, sales and re-purchase stats.

I provide operational strategies, key KPI’s and professional scripts; that have been perfected over the years through millions of calls and resulted in hundreds of thousands of dollars in extra sales revenue per month.

  • For businesses without existing call teams (or those that require additional resources) I’ve cherry picked a handful of the highest performing reps that are available for outsourcing.

These pre-trained agents are skilled at disarming confrontation, re-engaging abandoned sales, driving revenue and increasing customer loyalty. 

Ready to drive tele sales now?

Growth Consulting

Leverage my two decades experience driving Growth for companies like Microsoft, Airbus, Qantas, and Expedia. 

I work with your business to understand Sales & Revenue targets; then develop a bespoke digital Growth Strategy that you can take to market.

  • For smaller businesses without full time Growth CMO’s; you receive the same expertise that I provide leading Fortune 500 and 6 figure a day clients.
  • For larger businesses, with busy Digital Directors; I provide you dedicated bespoke technical advice on your Growth piece. 
    I can also give you access to additional resources for implementation if desired.

What you get

  • For 1 month I provide your team with 2 x weekly call sessions. 
  • I analyse your current acquisition strategy, growth targets and roadblocks. 
  • I diagnose what’s worked in your business, what hasn’t; and why.
  • The weekly discussions serve to better understand your business and identify digital growth opportunities.
  • More importantly, they’re a chance for you to tap into my experience managing 100+ people media buying and telemarketing teams that profitably spend six figure sums each day. 
  • I provide insights into what top performing businesses do differently and the opportunities for your business.
  • At the end of the 30 day contract period I outline an actionable Growth Marketing Blueprint that’s tailor made to your business goals and revenue objectives.
  • Best of all, you get to leverage my knowledge and expertise on a part-time/ fractional basis, resulting in a significantly reduced cost.

Risk Free Offer

  • $10K USD total cost.
  • No long term lock in contract.
  • 30 Day deliverable.
  • Plug and Play service offering – you pick and choose any additional services you require, without having to bank roll entire agency departments
  • Access to an On Demand partner network -that has years of pre-pandemic remote working experience.
  • Science, Sales; and Digital centricity – strategy focused on real revenue targets and not industry ideation.

This offer provides you a seasoned Growth CMO without the traditional recruitment costs, productivity losses or commitment. 
In fact, if you do not feel you’re getting superior value – we simply stop.

At the end of the contract period:

  • If you’d like me to continue to drive growth and provide technical digital expertise as a Fractional Growth CMO then we can continue at the reduced cost.
  • If you have staffing, skills shortages or time limitations and desire assistance to execute; then myself and my partner network can help.
  • However, at the end of 30 days if you feel confident to implement your Growth Strategy internally then that’s perfectly fine too. There’s zero obligation to continue and the Growth Blueprint is designed to provide a top line strategy that you can execute independently.

Are you Ready to

  • Substantially grow your online sales?
  • Save time and money?
  • Get the same expert advice given to the leading firms and used to transform clients earning 1000’s to $100’000’s a day in sales?

Take the first step in getting 1×1 access and a bespoke Digital Growth Strategy that will transform your business.

Primary Verticals

Tech, Finance, Insurance, Crypto, Cyber Security, Legal, Cosmetic Surgery, Travel, Education, eCommerce, Retail, Fashion, Nutrition, Health & Fitness, Supermarkets, Sports Betting, Lotto, Flash Sale/ Group Buying, Real Estate, Lead Gen, Direct Marketing & more.

Not on the list? Don’t panic, my network and I help clients from a wide variety of backgrounds.

About Mike

Mike is an ex state runner, soccer aficionado, lover of languages, travel and the outdoors.

With a background in psychology he’s interested in neuroscience and all things performance hacking. His passions are health, fitness, nutrition, podcasts, options trading, overall success and the science of happiness.

Amongst his skills, he lists finding good car parks and the fastest queue at the metro station. Sadly he still hasn’t mastered a talent for picking ripe fruit from the supermarket.

To get in touch for a confidential chat, simply reach out via one of the hyperlinks or send him a message directly on LinkedIn.

Already keen to start driving sales? Click and qualify for my new client Growth Offer.  Or reach out directly for standard day, week and monthly rates.

Mike, I’m already convinced. I want to trial!

Client Results

Asia-Pac Airline

Early Bird Flight Booking Campaign

Total baseline sales uplift: 28%
Increase in average spend per booking, generated per click 70%
Improvement on cost per acquistion per booking,generated per click: 51%
Red Planet social media targeting delivered 19.3x ROI vs other social media targeting delivering 5.5x ROI: 19.3x ROI
GET SIMILAR RESULTS

Premium Betting Company

Melbourne Cup Races Campaign

New Registrations: 2,976
Loaded: $493,014
Gambled: $708,373
   
GET SIMILAR RESULTS

Global OTA

Asia- Pacific Always on Campaign

Media Spend / Month: $200,000
Increase on ad Impressions: 300%
Internal campaigns improved their ROAS: 82%
Additional gross revenue/ month: 30k
GET SIMILAR RESULTS

Fortune 500 Company

Always on Campaign

Active registrations in 14 days + a 33% decrease in ad spend: 18,000
Consecutive quarters of decreased CPA’s: 3
Increased Facebook followers by: 5% in 5 days
Consecutive quarters of increased ROAS: 3
GET SIMILAR RESULTS

Television Network

Digital Transformation

Total Digital Sales increased by per month: $1 million
Total Mobile Transactions increased by: 20% YOY
Adwords Revenue increased by per month: Media: $250,000
Email Revenue increased by per month: $85,000
GET SIMILAR RESULTS

US Womens Fashion Leader

China-US Dropship Launch

Achieved additional Sales per day through New TeleSales Channel: $35,000 USD
Increases via Triggered Email and Facebook Messenger Bot Remarketing + Automation: 32% ROI
Scaled Profitable Facebook Media Buying Spend to: > $200,000/ day
Front end Profit on all Media Buying Spend: Achieved 30%
GET SIMILAR RESULTS

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